Future of Mobile Market – Are Big Brands Sinking?

No doubt that the mobile market is thriving & we are absolutely positive that the future of digital marketing is going to be dominated by mobile. also technology comes with a lot of data that brands are too happy to have. But it has been an interesting journey, there...

10 Common Mistakes For Starting a Business in Iran!

For every startup no matter where you are planning it, there is a good chance it will fail.  I hate to break it to you but studies showed that there is more than 75% chance of failure for every startup which makes it really scary. Above is the something...

What quality means to me?

When it comes to quality, depending on the industry, there are so many meanings. It can be defined as a measure /grade of excellence, superiority of kind or the most common meaning which is fitness for purpose. There are so many drivers for quality such as customer, product/service, employee...

What Killed off the Giant Brands? – Part 2

The history always repeating itself! “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. If you watch close, history does nothing but repeat itself.” ( Chuck Palahniuk -Survivor) As promised, the second part of What Killed off...

What Killed off the Giant Brands? – Part 1

Extinction is referred to the end of an group of organisms or normally a species. It usually is the moment of death of last individual or species. It is very sad moment to watch. The purpose of this article is to understand and learn about mistakes,educate ourselves & always remember this:...

Must-know, Art of Doing Business in IRAN-Chapter Two : Economy Of Iran

Economy Of Iran is a mixed and transition economy with a large public sector. Some 60 percent of the economy is centrally planned dominated by oil and gas production, although over 40 industries are directly involved in the Tehran Stock Exchange,one of the best performing exchanges in the world over...

Must-know, Art of Doing Business in IRAN-Chapter One : Market Overview

By considering current situation in the region and conflicts in high populated countries, IRAN market have be come more attractive, despite of risks , political issues. Iran has significant advantages compared to other countries in the region. Iran’s economy is much more diversified. Although oil features prominently, so do...