Why IRAN is a credit market & Cash business model won`t work?
I have been faced with many cases that when I was negotiating or consulting a client for IRAN market entry, from the client side, doing business in cash method was the only option. For some that was the dead end & stopper for doing business in IRAN and for...
Great Brand Stories- CAT Mobile Success Story in IRAN
This is my success story regarding launching CAT mobile which had significant positive impact on CAT business in the middle east and all started from IRAN market. It all began in July 2014 when I joined Almasa Group. With the new team on board and the new direction, the...
Consumer Behavior Analysis – IRAN
Consumer behavior is to study the process that begin used to select certain products or services & how to satisfy their needs or to simplify it, it is to see how can attract consumers and how to predict their behavior so there wont be any surprises and adapt to...
It is Apple`s turn! Houston, We’ve have a Problem!
Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets, it is very well known premium brand which everyone knows that founded by Steve Jobs. He was everything to Apple and Apple is his legacy. But every brand has its up...
Why IRAN is the best place for doing business in MENA ?
In my earlier post I`ve briefly explained regarding Iran and now I want to go deep and review why Iran is the most exciting place to doing business? To echo my previous post: Iran is the second largest economy in the Middle East and North Africa (MENA) region after...
“If you are good at something, never do it for free!!!”
For whom that have seen the Dark Knight movie, the scene that Joker meets the Mobs for the first time, this quotation from Joker is unforgettable when the Jokers asked the Mob bosses that Batman is your problem so why don’t you deal with it?, and they asked him...
Marketing Tactics – Old Vs. New
Marketing is about influencing people who might buy your product or service, using messaging that conveys value & includes all basic, short-term, and long-term activities. It is necessary to grasp many aspects of the external environment, including technological, economic, cultural, political and legal aspects. The heart of your business success...
Why did Toys R Us fail?
Funded in 1948 the giant private retailer with more than 1600 stores worldwide & over 64,000 employees, the iconic American retailer ,Toys R us filed for bankruptcy which has roiled the toy industry. Another victim slaughtered by Online shopping! I strongly believe that this is the beginning of a larger...