{"id":326,"date":"2019-01-29T12:53:07","date_gmt":"2019-01-29T09:23:07","guid":{"rendered":"http:\/\/imansoltani.ir\/main\/?p=326"},"modified":"2019-01-29T13:05:57","modified_gmt":"2019-01-29T09:35:57","slug":"what-killed-off-the-giant-brands-part-2","status":"publish","type":"post","link":"http:\/\/imansoltani.ir\/main\/2019\/01\/29\/what-killed-off-the-giant-brands-part-2\/","title":{"rendered":"What Killed off the Giant Brands? – Part 2"},"content":{"rendered":"\n

The history always repeating itself!<\/strong><\/p>\n\n\n\n

“There are only patterns, patterns on top of patterns, patterns that \naffect other patterns. Patterns hidden by patterns. Patterns within \npatterns. <\/p>\n\n\n\n

If you watch close, history does nothing but repeat itself.” ( Chuck Palahniuk -Survivor)<\/p>\n\n\n\n

As promised, the second part of What Killed off the Giant Brands ? is\n here , Hope you will enjoy & your kind comments and thoughts will \nbe greatly appreciated.<\/p>\n\n\n\n

  1. Dell: <\/strong>is an American privately owned multinational\n computer technology company that develops, sells, repairs, and supports\n computers and related products and services. Dell had a different idea,\n “Cut out the middleman and sell directly to consumers”. When the \nInternet arrived, Dell took off and competitors got whiplash trying to \nkeep up with its skyrocketing sales.For more than a decade, it has been \ntrying to break into almost every major electronics market, but it has \nless than nothing to show for it. With the PC market rapidly changing, \nDell is now in danger of falling far behind. Dell stopped selling its \nlast tablet & has finally discontinued sales of its Venue and Venue \nPro Windows Phones. This is especially sad news because a little more \nthan a year ago, Dell spent millions to move 25,000 of its employees \nfrom BlackBerry to the Venue Pro. So what happened?<\/li>
  2. No adaptation to the changes, Dell only speaks PC!<\/li>
  3. MP3 Project failed: Dell attempted to compete with the iPod \nbeginning in 2003 with its Digital Jukebox and Pocket DJ devices, but \nfailed to capture more than 3 percent of the market by 2006, when it \ndecided to call it quits.<\/li>
  4. Release, fail, repeat! They didn’t learn from their mistakes!<\/li><\/ol>\n\n\n\n
    • BlackBerry:<\/strong>There was a time when the primary mode \nof business communication was BBM & it was the phone to have in the \nmid- to late-2000\u2019s (in 2007 it had more than half of the market-share \nof phones in the US.) The very first device to carry the BlackBerry name\n was the BlackBerry 850, an email pager, released January 19, 1999.The \nprimary competitors of the BlackBerry are smartphones running Android \nand the Apple iPhone smartphone. BlackBerry has struggled to compete \nagainst both and its market share has plunged since 2011.BlackBerry’s \nglobal user base (meaning active accounts) has declined dramatically \nsince its peak of 80 million in June 2012, dropping to 46 million users \nin September 2014 & also during the report of its third quarter 2015\n results on December 18, 2015, the company said that approximately \n700,000 handsets had been sold, down from 1.9 million in the same \nquarter in 2014, and down from 800,000 in Q2 of 2015. So the fatal \nmistakes were:<\/li><\/ul>\n\n\n\n
      1. Being Super Overconfidence and ignoring everything & everyone!<\/li>
      2.  Lack of innovation, New products were so boring!<\/li>
      3. Enterprise interest was falling & they didn’t get it!<\/li>
      4. BB App World was a ghost town & developers hated making BlackBerry apps.<\/li>
      5. Pick the fight that you can win,They got head to head with Apple \nfor no reason and lost their focus. below is BB TVC and Apple \nretaliation!<\/li><\/ol>\n\n\n\n
        • MySpace: <\/strong>Was a social networking website offering \nan interactive, user-submitted network of friends, personal profiles, \nblogs, groups, photos, music, and videos. From 2005 to 2008, Myspace was\n the largest social networking site in the world, and in June 2006 \nsurpassed Google as the most visited website in the United States. In \nApril 2008, Myspace was overtaken by Facebook in the number of unique \nworldwide visitors, and was surpassed in the number of unique U.S. \nvisitors in May 2009.As of May 2014, Myspace was ranked 982 by total web\n traffic, and 392 in the United States. As of April 2016 the ranks were \n1985 and 1747,correspondingly. So what went wrong?<\/li><\/ul>\n\n\n\n
          1. Facebook saw what Myspace didn\u2019t! People needed to connect on more than one level not just random bands trying to get signed.<\/li>
          2. MySpace, like everyone else in 2004, wasn\u2019t sure what would make a social network click.<\/li>
          3. Sudden Management Shifts Suggest Desperation.<\/li>
          4. They decided to act as a middle man by adding functionality of \nallowing users to push photos, status updates, links and videos out to a\n Facebook profile or page, and also Twitter. This is basically Myspace \nundermining its own relevance, admitting that its social features are \nworthless and that its competitors are superior.<\/li>
          5. Myspace became a Den of Ill-Repute! For years, the site has been \nnearly synonymous with sex crimes, including pedophilia and rape. For \nexample Myspace evicted some 90,000 sex offenders from its site.<\/li><\/ol>\n\n\n\n

            ” They Knew that the END WAS NEAR!!! “<\/strong><\/p>\n\n\n\n

            Here is one graph showing  Myspace trend: <\/strong><\/p>\n\n\n\n

            Now here is that same time period with Facebook included: <\/strong><\/p>\n\n\n\n

            • YAHOO! : <\/strong>In January 1994, Yang and Filo were \nelectrical engineering graduate students at Stanford University when \nthey created a website named “Jerry and David’s guide to the World Wide \nWeb”. The site was a directory of other websites, organized in a \nhierarchy, as opposed to a searchable index of pages. In March 1994, \n“Jerry and David’s Guide to the World Wide Web” was renamed “Yahoo! The \n“yahoo.com” domain was created on January 18, 1995. Yahoo grew rapidly \nthroughout the 1990s & by 1998, Yahoo was the most popular starting \npoint for web users. Yahoo stocks closing at an all-time high of $118.75\n a share on January 3, 2000. However, after the dot-com bubble burst, it\n reached a post-bubble low of $8.11 on September 26, 2001. So what was \nYahoo’s biggest mistakes?<\/li><\/ul>\n\n\n\n
              1. Not buying or licensing Google’s technology in 1998, in 1998, \nGoogle’s two young co-founders approached Yahoo when they were making \nthe rounds for backing in Silicon Valley. They opened the door to an \ninvestment, licensing deal or an outright acquisition of the duo’s \ntechnology. But Yahoo wasn’t interested.<\/li>
              2. Paying billions for Broadcast.com in 1999,While Yahoo’s 1999 \nacquisition of Broadcast.com for $5.7bn didn’t kill Yahoo, it is \narguably one of the worst-timed acquisitions in tech M&A history, \nand one has to wonder how the ill-fated acquisition impacted Yahoo in \nsubsequent years.<\/li>
              3. Not buying Google in 2002, Yahoo had the opportunity to purchase \nGoogle for $5bn in 2002. It was the last chance to acquire Google.<\/li>
              4. Hiring Terry Semel as CEO!!! Yahoo’s second CEO, Terry Semel, is \nthe worst tech CEO in history. He received $489.6 million in total \ncompensation during his six year run at the company.This jaw-dropping \nreminder of how much money Semel was paid to run Yahoo into the ground. \nHe is among 25 top paid executives of public companies over the last \ndecade.<\/li>
              5. Not buying Facebook ! Yahoo was nearly able to acquire the popular \nsocial network in 2006 for $1bn but due to a faltering stock price, \nYahoo lowered its offer to $850m, allowing Facebook CEO Mark Zuckerberg \nto walk away from the deal.<\/li>
              6. Rejecting Microsoft’s buyout offer! In 2008, the Redmond software \ngiant, eager to compete with Google, was willing to pay $44bn for Yahoo,\n but thanks to what many considered gross incompetence, Yahoo’s board \nrejected the offer.<\/li>
              7. Failure to buy DoubleClick! a few months before Google bought \nDoubleClick for $3 billion, Terry had an agreement to buy it for $2.2 \nbillion. For whatever reason, however, Terry failed to sign on the \ndotted line.<\/li><\/ol>\n\n\n\n

                ” Terry Semel & Yahoo founders “<\/strong><\/p>\n\n\n\n

                This is the end of part two!<\/p>\n\n\n\n

                Iman Soltani<\/p>\n","protected":false},"excerpt":{"rendered":"

                The history always repeating itself! “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. If you watch close, history does nothing but repeat itself.” ( Chuck Palahniuk -Survivor) As promised, the second part of What Killed off the Giant Brands ? is here […]<\/p>\n","protected":false},"author":1,"featured_media":324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/326"}],"collection":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":1,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":327,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/326\/revisions\/327"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media\/324"}],"wp:attachment":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}