{"id":302,"date":"2019-01-28T16:26:30","date_gmt":"2019-01-28T12:56:30","guid":{"rendered":"http:\/\/imansoltani.ir\/main\/?p=302"},"modified":"2019-01-28T16:26:30","modified_gmt":"2019-01-28T12:56:30","slug":"great-brand-stories-cat-mobile-success-story-in-iran","status":"publish","type":"post","link":"http:\/\/imansoltani.ir\/main\/2019\/01\/28\/great-brand-stories-cat-mobile-success-story-in-iran\/","title":{"rendered":"Great Brand Stories- CAT Mobile Success Story in IRAN"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\"><p><strong>This is my success story regarding launching CAT mobile which \nhad significant positive impact on CAT business in the middle east and \nall started from IRAN market.<\/strong><\/p><\/blockquote>\n\n\n\n<p>It all began in July 2014 when I joined Almasa Group.<\/p>\n\n\n\n<p>With the new team on board and the new direction, the first thing we \ndid was to assess the market and with proper assumptions came up with a \nBP &amp; Sales forecast then define a proper GTM &amp; market entry \nplan.<\/p>\n\n\n\n<p>Personally, I don&#8217;t believe in spending huge marketing budget in old \nways, the market has been changed so does the consumer, as such smart \nand effective new ways must be discovered &amp; this is what we have \ndone as a team and have successfully launched CAT mobile in with less \nthan $50,000 marketing budget &amp; increased the sales from 50 units \nper month to 2500 units in 6 months as a key market in the region.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Do more with less, Be Smart &amp; Choose your approach wisely!<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong>Below is a brief what we have done for CAT Mobile: <\/strong><\/p>\n\n\n\n<ul><li><strong>Develop a launch communications plan: <\/strong>we planed \ncommunications by the target audience. it was about who needs to hear \nwhat by when and then used this as our road-map for implementation. we \ntried to be being customer oriented &amp; made it easy for people to \nlearn more about our product.<\/li><li><strong>Define they key message: <\/strong>Different audiences \nrequire different massage styles. first, we tried to understand the \nperspective of the people we are going to reach and by knowing them, we \nstarted to communicate in a way that shares information to engage them \nand have a greater impact.<\/li><li><strong>Training your team: <\/strong>Your employees are potentially\n walking, talking billboards. pump them up train them to be community \nambassadors in your marketing campaign.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQH27rDySBIhGQ\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=DdG7cbhHAs9u5vX27YEzR3de0mMtiufX5O2fCNaLb2U\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li><strong>Do something unusual: <\/strong>So I have created the <strong>Pink Cow Tactic<\/strong>.\n tired to be different changed &amp; localized the artworks in such a \nway to deliver the message &amp; mimic the brand features. Used animals \nlike Elephant, Polar bear, Whale &amp; Orca to bold the toughness \nand&nbsp;roughness of our products.<\/li><\/ul>\n\n\n\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/LTYEUyorlqEKyv\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/ImanSoltani\/smart-artworks\" title=\"Smart Artworks\" target=\"_blank\">Smart Artworks<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/ImanSoltani\" target=\"_blank\">Iman Soltani<\/a><\/strong> <\/div>\n\n\n\n<ul><li><strong>To create a demand for brand:<\/strong> It was really an \nexciting venture for me, decided to create a demand for such brand in \nway to create an awareness for a need and focusing on the retail and \nin-store activities, channel training and incentive plan to motivate the\n salesman. going beyond our comfort zone and building it brick by brick.<\/li><\/ul>\n\n\n\n<p><em>My team playing football with CAT mobile in Alladin : <\/em><\/p>\n\n\n\n<figure><iframe loading=\"lazy\" allowfullscreen=\"true\" src=\"https:\/\/www.linkedin.com\/pulse\/api\/edit\/embed?embed=%257B%2522type%2522%253A%2522video%2522%252C%2522title%2522%253A%257B%2522localized%2522%253A%257B%2522en_US%2522%253A%2522%25D9%2581%25D9%2588%25D8%25AA%25D8%25A8%25D8%25A7%25D9%2584%2520%25D8%25A8%25D8%25A7%2520%25D9%2585%25D9%2588%25D8%25A8%25D8%25A7%25DB%258C%25D9%2584%2520CAT%2520%25D8%25AF%25D8%25B1%2520%25D8%25A8%25D8%25A7%25D8%25B2%25D8%25A7%25D8%25B1%2520%25D8%25B9%25D9%2584%25D8%25A7%25D8%25A7%25D9%2584%25D8%25AF%25DB%258C%25D9%2586%2522%257D%257D%252C%2522description%2522%253A%257B%2522localized%2522%253A%257B%2522en_US%2522%253A%2522%25DA%25AF%25D9%2588%25D8%25B4%25DB%258C%2520%25D9%2587%25D8%25A7%25DB%258C%2520%25DA%25A9%25D8%25A7%25D8%25AA%25D8%25B1%25D9%25BE%25DB%258C%25D9%2584%25D8%25A7%25D8%25B1%2520%2528%2520CAT%2520%2529%2520%25D8%258C%2520%25D8%25B6%25D8%25AF%2520%25D8%25B6%25D8%25B1%25D8%25A8%25D9%2587%2520%25D8%258C%2520%25D8%25B6%25D8%25AF%2520%25DA%25AF%25D8%25B1%25D8%25AF%2520%25D9%2588%2520%25D8%25BA%25D8%25A8%25D8%25A7%25D8%25B1%2520%25D9%2588%2520%25D9%2585%25D9%2582%25D8%25A7%25D9%2588%25D9%2585%2520%25D8%25AF%25D8%25B1%2520%25D8%25A8%25D8%25B1%25D8%25A7%25D8%25A8%25D8%25B1%2520%25D8%25A2%25D8%25A8.%2520%25D9%2581%25D9%2582%25D8%25B7%2520%25D8%25A8%25D8%25A7%2520%25DA%25AF%25D8%25A7%25D8%25B1%25D8%25A7%25D9%2586%25D8%25AA%25DB%258C%2520%25D9%2588%25DB%258C%25D8%25B3%25D8%25AA%25D8%25A7%25D8%258C%2520%25D9%2586%25D9%2585%25D8%25A7%25DB%258C%25D9%2586%25D8%25AF%25D9%2587%2520%25D8%25A7%25D9%2586%25D8%25AD%25D8%25B5%25D8%25A7%25D8%25B1%25DB%258C%2520%25DA%25AF%25D9%2588%25D8%25B4%25DB%258C%2520%25D9%2587%25D8%25A7%25DB%258C%2520%25DA%25A9%25D8%25A7%25D8%25AA%25D8%25B1%25D9%25BE%25DB%258C%25D9%2584%25D8%25A7%25D8%25B1%2520%25D8%25AF%25D8%25B1%2520%25D8%25A7%25DB%258C%25D8%25B1%25D8%25A7%25D9%2586%2522%257D%257D%252C%2522provider%2522%253A%257B%2522name%2522%253A%2522%25D8%25A2%25D9%25BE%25D8%25A7%25D8%25B1%25D8%25A7%25D8%25AA%2522%252C%2522display%2522%253A%2522%25D8%25A2%25D9%25BE%25D8%25A7%25D8%25B1%25D8%25A7%25D8%25AA%2522%252C%2522url%2522%253A%2522http%253A%252F%252Faparat.com%2522%257D%252C%2522request%2522%253A%257B%2522originalUrl%2522%253A%2522https%253A%252F%252Fwww.aparat.com%252Fv%252FRAZfH%252F%2525D9%252581%2525D9%252588%2525D8%2525AA%2525D8%2525A8%2525D8%2525A7%2525D9%252584_%2525D8%2525A8%2525D8%2525A7_%2525D9%252585%2525D9%252588%2525D8%2525A8%2525D8%2525A7%2525DB%25258C%2525D9%252584_CAT_%2525D8%2525AF%2525D8%2525B1_%2525D8%2525A8%2525D8%2525A7%2525D8%2525B2%2525D8%2525A7%2525D8%2525B1_%2525D8%2525B9%2525D9%252584%2525D8%2525A7%2525D8%2525A7%2525D9%252584%2525D8%2525AF%2525DB%25258C%2525D9%252586%2522%252C%2522finalUrl%2522%253A%2522https%253A%252F%252Fwww.aparat.com%252Fv%252FRAZfH%252F%2525D9%252581%2525D9%252588%2525D8%2525AA%2525D8%2525A8%2525D8%2525A7%2525D9%252584_%2525D8%2525A8%2525D8%2525A7_%2525D9%252585%2525D9%252588%2525D8%2525A8%2525D8%2525A7%2525DB%25258C%2525D9%252584_CAT_%2525D8%2525AF%2525D8%2525B1_%2525D8%2525A8%2525D8%2525A7%2525D8%2525B2%2525D8%2525A7%2525D8%2525B1_%2525D8%2525B9%2525D9%252584%2525D8%2525A7%2525D8%2525A7%2525D9%252584%2525D8%2525AF%2525DB%25258C%2525D9%252586%2522%257D%252C%2522images%2522%253A%255B%257B%2522url%2522%253A%2522https%253A%252F%252Fstatic.asset.aparat.com%252Favt%252F2149470-5611-b__360201217.jpg%2522%252C%2522width%2522%253A900%252C%2522height%2522%253A675%257D%255D%252C%2522data%2522%253A%257B%2522com.linkedin.treasury.Video%2522%253A%257B%2522html%2522%253A%2522%253Ciframe%2520src%253D%255C%2522https%253A%252F%252Fas1.cdn.asset.aparat.com%252Faparat-video%252F26f68bf888d39ebda32c179cb30845f72149470-360p__87192.mp4%255C%2522%2520width%253D%255C%2522640%255C%2522%2520height%253D%255C%2522360%255C%2522%253E%253C%252Fiframe%253E%2522%252C%2522width%2522%253A640%252C%2522height%2522%253A360%257D%257D%257D&amp;signature=AXP1vfUwpKniQU0se1uI0a87kqZB\" width=\"100%\" height=\"300px\"><\/iframe><\/figure>\n\n\n\n<figure><iframe loading=\"lazy\" allowfullscreen=\"true\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/45owbvt76ykuf5\" width=\"427\" height=\"356\"><\/iframe><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\n  I would like to thanks my local team and especially my mentor &amp; Ex\n MD Mr.Kazi Najib Ashraf .This achievement was truly the result of a \ngreat teamwork &amp; hard work. \n<\/p><\/blockquote>\n\n\n\n<p><strong><em>The winning team!!!<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQGlVxQxFi1h-g\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=rWCf5TIf4_DvnKE37ELWZl76tfSbPu16Lhv7BqQR5j8\" alt=\"\"\/><\/figure>\n\n\n\n<p>Consumer feeling for a brand is like a fire when it is roaring, it is\n making everybody around it happy but during bad times it is like a \nflame of the candle, barley can be called a fire. The successful brands \nhave managed by marketers who know how to make and manage the fire. Many\n companies are willing to spend lots of time and money to get a brand \nestablished with great promises &amp; for sure the true intention is to \nhonestly deliver what they promised. It usually starts with a big \nbranding announcement with a flurry of advertising activities. ATL, BTL \nand TTL activities and spending a fortune on . An ongoing unified effort\n that should never stop it called. But does spending a huge budget on \nbrand launch and marketing is going to lead to success? of course not! \nwe can see huge budgets that allocated to the marketing campaign and \nmany failed and wasted without a proper outcome.We need to understand \nthat the market has been changed dramatically, the consumers are \ndifferent.<\/p>\n\n\n\n<p>So do not be afraid of the change, think out of the box and try to be\n different and get noticed.Think how you gonna address your target \naudience, how you gonna send the message. consider every option. It will\n tremendously cost saving!!!<\/p>\n\n\n\n<p>Hope you enjoyed.<\/p>\n\n\n\n<p>The author can be contacted on Iman.Soltani@outlook.com \/ Isoltani690<\/p>\n\n\n\n<p>Cheers,<\/p>\n\n\n\n<p>Iman Soltani<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is my success story regarding launching CAT mobile which had significant positive impact on CAT business in the middle east and all started from IRAN market. It all began in July 2014 when I joined Almasa Group. With the new team on board and the new direction, the first thing we did was to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/302"}],"collection":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":1,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":304,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/302\/revisions\/304"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}