{"id":294,"date":"2019-01-28T16:11:30","date_gmt":"2019-01-28T12:41:30","guid":{"rendered":"http:\/\/imansoltani.ir\/main\/?p=294"},"modified":"2019-01-28T16:11:30","modified_gmt":"2019-01-28T12:41:30","slug":"it-is-apples-turn-houston-weve-have-a-problem","status":"publish","type":"post","link":"http:\/\/imansoltani.ir\/main\/2019\/01\/28\/it-is-apples-turn-houston-weve-have-a-problem\/","title":{"rendered":"It is Apple`s turn! Houston, We&#8217;ve have a Problem!"},"content":{"rendered":"\n<p>Apple is the world&#8217;s largest information technology company by \nrevenue, the world&#8217;s largest technology company by total assets, it is \nvery well known premium brand which everyone knows that founded by Steve\n Jobs. He was everything to Apple and Apple is his legacy. But every \nbrand has its up and down, like&nbsp; during 1991 to 1997 when decline \nhappened and the brand had go through restructuring &amp; acquisitions \nin order to be able to return&nbsp; to profitability. It has been an example \nin terms of profitability &amp; innovation since then but it looks after\n Jobs, the ideas and creativity is drained and there is nothing new to \noffer anymore.<\/p>\n\n\n\n<p>The bottom line is that&nbsp; <strong>&#8220;<\/strong> <strong>APPLE IS STRUGGLING!!! &#8221; <\/strong><\/p>\n\n\n\n<p>Yes, it is true! it`s a fact that no one can deny it!&nbsp;<\/p>\n\n\n\n<p>They call it Apple`s golden goose, The Majestic <strong>iPhone!!!&nbsp; <\/strong>It looks like that the golden goose could be become the nemesis.<\/p>\n\n\n\n<p>Apple launched first generation of&nbsp; iPhone in 2007 and App store was \nup and running by 2008. In one month they sold like over 6 million apps \nand generated daily revenue of 1 million USD &amp; really fast iPhone \nbecame a huge success for Apple. There were many generation of iPhones \nwhich came after each other and they were innovative &amp; consumers \nqueuing for the new iPhone. The result of mobile biz for Apple was so \nappealing and sweet that over these years iPhone became the main pillar \nfor Apple business which more than 60% of total revenue. No doubt that \nthe profitability is amazing but the reality is that Apple has became to\n dependent on iPhone as&nbsp; them main source of business. it is really \nrisky for the giant brands like Apple. So what will happen if the iPhone\n fails which the majority of the net sales is coming from it?<\/p>\n\n\n\n<p>One of the most famous quotes from Steve Jobs was this:<\/p>\n\n\n\n<p><strong>\u201cI think if you do something and it turns out pretty good, \nthen you should go do something else wonderful, not dwell on it for too \nlong. Just figure out what\u2019s next.\u201d<\/strong><\/p>\n\n\n\n<p>This is something that has been missed for recent years &amp; there is slowdown in sales growth which is raising red flags.<\/p>\n\n\n\n<ul><li>First issue is Apple survivor is dependent to iPhone success:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQGtO-28womSAw\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=N5BTrKCiyvsuHfQ22DTG1VpFF1R6r1I1MWGaG5srjNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQG01ZfOMmUP9Q\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=wQgBGO0DqSFi0mfOd5Mxmq-_dkR6m0-FGq-uqQ9KXmw\" alt=\"\"\/><\/figure>\n\n\n\n<p>And the red flags are :<\/p>\n\n\n\n<ol><li>Company does not have another blockbuster product to replace the iPhone.<\/li><li>The company&#8217;s shares, which have fallen 5 percent this year, \nbounced around in after-hours trading and were down more than 2.6 \npercent.<\/li><li>The 0.4 percent growth in shipments was the lowest since the product was launched in 2007.<\/li><li>iPhone sales were expected to fall for the current quarter compared\n with the same quarter last year, Chief Executive Officer Tim Cook said \non a conference call with analysts.<\/li><li>60 percent of people who had an iPhone prior to the launch of the iPhone 6 have yet to upgrade to an iPhone 6 or 6S.<\/li><\/ol>\n\n\n\n<p><strong>&#8220;Fact &amp; figures&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQHpQ_9m61Hakg\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=mNJQkEHqrBI4oBIdvl8v_GzI9_FQ4bsnOpeRz7__9F8\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>As you can see Below, the main market for iPhone which is China is has less impact as expected.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E12AQH15PhtCDOe2Q\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=KI3K-iVRfe8g-1JELR58kVad9G8jjSaqLUqJp8CaJOg\" alt=\"\"\/><\/figure>\n\n\n\n<p>&#8221; China Figures &#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQF5tBvBjooeug\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=sPv5cqqT7op_eQ83VJ2yJB0pozgVfHSc_q0_F9mjujE\" alt=\"\"\/><\/figure>\n\n\n\n<p>&#8220;Japan market is the first in terms of iPhone 6s impact but the sales has dropped&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQHjwoM0v0iWuA\/article-inline_image-shrink_400_744\/0?e=1554336000&amp;v=beta&amp;t=lcwXTtHef8mEFrX_mbi1Z7_g_YZFqpDnCehA2uWZ8-g\" alt=\"\"\/><\/figure>\n\n\n\n<p>&#8221; On the other hand iPad sales is following the same trend as iPhone which is concerning&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D12AQFhqf8YNlbaTQ\/article-inline_image-shrink_1500_2232\/0?e=1554336000&amp;v=beta&amp;t=5F1NvgS0TelON8xy0s5MWrEPPEl-Ru7ySe3PYmaKOq4\" alt=\"\"\/><\/figure>\n\n\n\n<p>So this message will be heard from Apple HQ:<\/p>\n\n\n\n<p><strong>Houston, We&#8217;ve have a Problem!!!<\/strong><br><\/p>\n\n\n\n<p>Cheers<\/p>\n\n\n\n<p>Iman Soltani<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is the world&#8217;s largest information technology company by revenue, the world&#8217;s largest technology company by total assets, it is very well known premium brand which everyone knows that founded by Steve Jobs. He was everything to Apple and Apple is his legacy. But every brand has its up and down, like&nbsp; during 1991 to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/294"}],"collection":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":1,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":296,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/posts\/294\/revisions\/296"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/imansoltani.ir\/main\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}